Watch Jason Schwartzman's Surreal Stroll Through the New Yorker iPad App

The New Yorker annual assuredly has an app to alarm its own. And what bigger way to get to apperceive it than this alluringly camp anterior video from the brilliant of Rushmore and Francis Ford Coppola's nephew?

Roman Coppola directs, Jason Schwartzman stars, and the app itself comes off searching appealing abundant amidst the madness. There are bigger questions here, like publishers' continued struggles to get an iPad cable archetypal off the ground, and whether it's reasonable to allegation the aforementioned 5 dollars for an app as a newsstand copy.

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As for the app itself, it uses the same arrangement as Wired—which makes faculty accustomed that they allotment a ancestor company—and includes agenda touches like a awning fatigued with an iPad. And for those chomping at the bit for the absolute iPad magazine, the accompanying New Yorker editors note provides some abundant bare perspective:

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These are aboriginal days. Right now, alteration for the iPad feels agnate to authoritative television shows just afterwards the Second World War, if beneath than one per cent of American households endemic a television. And yet the accepted breeze of things is clear: the agenda anarchy is already both abiding and swift; there will be abounding added iPads sold; and competitors will accordingly follow.

For now, though, I'm just aflame about getting able to appearance all the cartoons in one gallery—since that's appealing abundant what my New Yorker account has devolved to lately. And admitting the video, I absolutely will not be accomplishing it in the shower.

UPDATE: The embed's still not working, but the YouTube video is now acquaint below. You can aswell analysis out the video at the New Yorker website.

[New Yorker via The Awl]

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